Analyze the Strengths and Weaknesses of the Business

A SWOT analysis is a tool for evaluating the strengths and weaknesses of an organization as well as the opportunities and threats that exist in its environment. This evaluation of the state of health and the current position of the business is a crucial step before deciding on a new strategy for the business or before deciding to sell or acquire it. Indeed, both at the level of strategic planning and at the level of succession planning, these are key factors that must be taken into account in any business decision.

Diagram: SWOT