The ego of entrepreneurs has six facets that define their temperament. The first three facets—their motivation, their self-confidence, and their determination—give entrepreneurs the ability to persevere in the pursuit of their projects and objectives. The other three facets—their locus of internal control (the belief that they have an influence on events and results), their desire to take charge of their destiny, and their courage to assume their responsibilities—give entrepreneurs the ability to cope with adversity and the will to bounce back from failures.

As a successor or buyer, you will use the six facets of the ego as powerful internal forces that allow you to persevere in the pursuit of your goals despite any obstacles you encounter on your way.